Three Apple's former chip division executives set up server chip company

According to Reuters, Apple’s three former semiconductor executives responsible for the iPhone chip set up a startup.

It is reported that Gerard Williams III, Manu Gulati and John Bruno set up a company that designs processors for data centers, called NUVIA, and is currently developing processors codenamed Phoenix. NUVIA aims to compete with current industry leaders Intel and AMD.

The company said on Friday that it has raised $53 million from Dell and several Silicon Valley companies, which will help it expand from 60 employees to about 100 employees by the end of the year.

Reuters reported that Williams served as chief architect for Apple's central processing unit and system-on-chip for more than nine years. Gulati has been with Apple for eight years and is involved in the development of on-chip mobile systems. Bruno has worked in Apple's platform architecture team for five years. Before joining NUVIA, Gulati and Bruno also worked at Google.

Williams told Reuters that their plans are to create a chip that is faster, more energy efficient, and more secure than existing data center processors.

Nuvia's goal is to learn the lesson and design powerful chips for small battery-powered smart devices such as the iPhone, and further apply them to large data center servers with high power consumption.

Patrick Moorhead, an analyst at Moor Insights&Strategies, said that although NUVIA is a new entrant to the industry, the curriculum of its founding team indicates that it is a strong new company. He said that each of Apple's next-generation chips has improved performance in three hands, and the three have gained valuable experience in chip development and design.

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